Marketing Technology

I am a full stack marketer. That means I cross the traditional borders between marketing and IT. It also means I can help you with every aspect of your technical marketing and each funnel stage. Having the best messaging and driving lots of traffic means nothing if your visitors can't easily convert into leads and customers. 

Strategy needs the right tools to work. You may already have the key pieces in your marketing stack, or you might have some holes. I can put together a plan to get you on track for success. Here are a few services I offer to start:

• Marketing Stack Diagnosis
• Fixing existing technical issues
• New Tool Implementation
• Data Integration
• Analytics deployment

Email Messaging and Deliverability

Getting commercial emails into people's inboxes is tough. Everyone's inbox is getting more and more crowded, and email applications are smarter about filtering unwanted messages. 

How do you cut through the noise? 

• Copy writing and design 
• Email HTML (very different than modern web html)
• Authentication (SPF, DKIM and eventually DMARC), 
• DNS issues
• Sending reputation monitoring 
• Blacklist remediation

I can help you fix these issues, and your KPIs like open and click rates will take care of them selves.

Experimentation Infrastructure

Setting up a testing apparatus puts you in a position for data-driven success. If you don't validate your strategy with data, then you don't know if you're right. I can help you set up the systems needed to built experiments, test hypothesis and report your results. You may already have the right tools for this kind of testing. If not, I can help evaluate and recommend the right software for your needs. I can also train your team so they know how to succeed on their own.

Things I can help you start testing: 

• Landing Pages
• Emails
• Lead Generation Offers
• Internal SEO Strategy
• Content - new and old